As mobile websites grow in popularity and density, there is becoming a steady need for mobile Search Engine Optimization or SEO. But, what exactly is mobile SEO and is it any different from the traditional version?
To help you more fully understand this topic, I have put together five quick tips to help your mobile site gain higher rankings in the popular mobile search engines.
Create A Mobile Site Map
Without a doubt this is probably the most important step to getting your site indexed. You can get this simple piece of XML code from Google Webmaster Central. Keep the code exactly as it is, place it into your site as detailed by Google, and you’re all set. Remember, a mobile site map must have a name unique from your regular PC sitemap.
Keep Your Titles Short
For the convenience of your site’s users, keep the titles of your posts and pages to a minimum. “25 Mobile Tips To Increase The Profitability Of Your Websites” is a good example of a poor title. Instead, try something like “Profits From Mobile Sites.”
Submit To Mobile Directories
If you have set up your mobile blog properly with plug-ins, etc. then on-page SEO is not much of an issue. However, you still need to submit your blog to mobile directories. The best SEO will not be effective if your blog is not found through links and submissions.
Drive Traffic With Video
As with PC based internet use, mobile surfers are drawn to video. In fact, Google’s mobile web index often returns many YouTube results. This makes sense because Google owns YouTube, but also because of the popularity of the media itself.
Creating short, viral videos with your website URL as the call to action can drive thousands of visitors to you. Plus, others will tend to link to your site when you provide high quality material.
Implement Mobile Web Best Practices
Visit The World Wide Web Consortium (W3C) website at w3.org. This site continues to deliver great tips for mobile SEO.
Mobile website SEO is still in its early stages. Always keep in mind that the best SEO is always going to be great content. Keep your site interesting and relevant and your visitors will continue to come back and even recommend your material to others.